Leverage as a verb?
Some of the managers in the company I work for went through a phase of doing this (a couple of years ago).e.g. "We will use this support to leverage the brand in the market place"Typical meaningless...
View ArticleRe: Leverage as a verb?
I would be on that bandwagon. And I'm not in management. AHD4 says it can be a transitive verb.
View ArticleRe: Leverage as a verb?
It's been around since at least 1937, originally in a financial sense and then broadening in scope.It's a business buzzword. It's not so much "incorrect," as overused and cliched.
View ArticleRe: Leverage as a verb?
"To lever" is, like "to leverage", a verb derived from a noun. This process is utterly unremarkable in English.They differ, however, in meaning. "To lever" is only used, if MWOnline is to be believed,...
View ArticleRe: Leverage as a verb?
A rubbish corporate term, as you rightly point out. What's wrong with launch, bring, place or put? As George Orwell says, go for the Anglo-Saxon when you can. (Not sure about launch, though - sounds a...
View ArticleRe: Leverage as a verb?
Why is it a "rubbish corporate term" rather than just a piece of business jargon, no better or worse than science jargon like quark or philosophy jargon like ontology? It's useful to people who need...
View ArticleRe: Leverage as a verb?
My vitriol, as you put it, language hat, is not directed at the word "leverage" itself: just at its inprecise, inaccurate and lazy use in business-speak. Justin provided just such an example of sloppy...
View ArticleRe: Leverage as a verb?
"We will use this support to leverage the brand" makes no sense whatsoever. That much is true. But "leverage" is used to mean to multiply one's efforts. Thus a brand can can be used to leverage (i.e.,...
View ArticleRe: Leverage as a verb?
I would maintain that leverage has a negative and aggressive meaning. It is not a synonym for just a take-over, in the business sense. I stand corrected, of course.
View ArticleRe: Leverage as a verb?
"We will use this support to leverage the brand in the market place."I would say that "leverage" in this sentence means something like "add strength to." The brand is probably already in the market...
View ArticleRe: Leverage as a verb?
Quote:It is not a synonym for just a take-over, in the business sense.Not merely is it "not a synonym for just a take-over", it means nothing of the sort. It means the use of other people's money in...
View Article